Posts tagged Matt Waldman 2013 NFL Draft

Futures: Why Scouting Gets a Bum Rap – A Front Office Overhaul

It's time to take front offices to the Wood Shed. No beatings though. Photo by Richard Elzey.
It’s time to take front offices to the wood shed. No beatings though. Photo by Richard Elzey.

Scouting gets a bum rap.

“Of course Waldman would say this,” you proclaim. “He’s a scout!”

I may perform the fundamental role of one, but I am not a scout. This elicits laughter from my friend Ryan Riddle. The Bleacher Report columnist who holds Cal’s single season sack record and played with the Raiders, Ravens, and Jets says I have a misplaced sense of honor when it comes to refusing to wear that label.

I prefer talent evaluator, tape watcher, tapehound, or tapehead. My friends – if I have any left since I started doing this work eight years ago – might say ‘Film Hermit’ is the best fit. I’ve never worked for an NFL team, so these names seem more suitable to me. Scouts have responsibilities that I don’t – among them is reporting to management within a company structure.

If you have the chance to learn about the pre-draft process for most NFL teams, scouting is the study of a player’s positive and negative characteristics. It’s also an evaluation of how easy it is to fix the player’s issues and his potential fit within a team system. But based on what former scouts, coaches, and general managers of NFL teams say about the machinations that go into a team’s draft, I am thankful that I am not a scout.

While fans and writers may take the lazy route and blame picks gone wrong on poor scouting, it’s the general manager, coach, and owner who hold the weight of the decision-making power. This is a huge reason why scouting gets a bum rap.

To take it a step further, I’ll advance the popular Bill Parcells analogy of ‘buying the groceries.’ I can spend months in the grocery store and tell you that it has quality cuts of grass-fed steak; a delicious, rosemary batard baked in-house; and every variety of apple found in North America. But if those holding the wallet or cooking the food demand a papaya, I can tell them until I’m blue in the face that if they want a good one, it’s only found in Jamaica and they’re still going to pick an unripe one, take it home, prepare it, and then watch it spoil the meal.

It doesn’t help matters when I have to read Mike Tanier describe draft analysis as a pseudoscience. He’s right for the wrong reasons. Scouting is a craft, not a science. However, teams haven’t made it the same priority to address opportunities to improve scouting the way they have upgraded technology and embraced other forms of analysis.

With all the advances that the NFL has made with equipment, strategy, cap management, and technology, they haven’t done enough to advance the process of talent evaluation. It shouldn’t the sports equivalent of Madam Zora’s, but until teams address the problems, Tanier gets to write entertaining draft pieces at their expense.

I think there is a lot that teams can do to improve their talent evaluation processes. What I will propose here are things I’ve learned from my experience in operations and process improvement. I base my solutions on problems I’ve gleaned in conversations with former scouts, reading and listening to former NFL general managers talk about their past roles, and extensive study of college prospects for the past eight years.

Some of these ideas may be new to the NFL, but I don’t begin to think they are revolutionary in the scope of other industries. I’m sharing these things because it’s too easy to listen to a gray-haired man in a suit on a television network and take what he says as gospel – especially processes that are in fact fundamentally flawed and then perpetuated from generation to generation of football men.

When viewing NFL front offices and how they cope with change, I get the impression that many of them have a buttoned-up, low-risk culture similar in dynamic to Wall Street. It also takes a lot for newer ideas to take hold in an NFL front office as it does for an investment bank to accept “new blood” from a business school lacking a history of established connections with the firm as a personnel pipeline.

Some of what I’ll suggest is not even about new ideas; just better implementation of old concepts. The first point below is a good example where leaders tend to talk the talk better than they walk it.

Read the rest at Football Outsiders.

The Boiler Room: RB Stepfan Taylor, Stanford

Kick off my Boiler Room series is Rose Bowl MVP Stepfan Taylor (photo by Han Shot First)>
Kicking off my Boiler Room series is 2013 Rose Bowl MVP Stepfan Taylor (photo by Han Shot First)>

One of the challenges involved with player analysis is to be succinct with delivering the goods. As the author of an annual tome, I’m often a spectacular failure in this respect. I will often study a prospect and see a play unfold that does a great job of encapsulating that player’s skills. When I witness these moments, I try to imagine if I would include this play as part of a cut-up of highlights for a draft show at a major network or if I was working for an NFL organization creating cut-ups for a personnel director. That’s the thinking behind The Boiler Room – analysis of what makes a player worth drafting by boiling down as much as I can into a single play. Unlike the No-Huddle Series, The Boiler Room is focused on prospects I expect to be drafted, and often before the fourth round.

[People] don’t like to break a player down, look at his particulars. That involves details. Most people get bored with details. Because in order to look at the details, you have to love what you’re doing, and you have to be highly motivated. I loved playing football. I relished the details.

– Jim Brown

Today’s prospect is Stanford running back Stepfan Taylor, who is the Cardinals’ all-time leading rusher. He’s a versatile power back and while I’m still refining my stylistic comparison, Leroy Hoard comes to mind. This 1st-and-15 screen pass for a 23-yard touchdown with 0:36 in the third quarter against USC to force a 14-14 tie is a big reason why. It’s also a play I would insert at the top of Taylor’s highlight reel for a personnel director’s viewing because there are a lot of details to mine from this single play.

This screen begins from 3×1 receiver, shotgun formation.

The two guards and center are the three linemen who will lead Taylor on this screen while the tackles pass block the edges.
The two guards and center are the three linemen who will lead Taylor on this screen while the tackles pass block the edges.

Taylor helps set up this screen to the right flat by approaching the right guard at the line of scrimmage as if he intends to pass protect.

I like that Taylor is nearly flat-footed and still enough to sell the idea he's in pass-protection mode.
I like that Taylor is nearly flat-footed and still enough to sell the idea he’s in pass-protection mode.

As soon as the edge rusher works inside the tackle, Taylor releases inside the defender and turns to the right flat. Many running backs don’t execute the release with precision, but Taylor’s break is as sharp as a receiver skilled at running a cross in a high-traffic area. Look at Taylor’s position as he crosses the right hash and it’s easy to see he executed a sharp, tight turn to set a position where his blockers can work down field and at the same time executing this tight turn outside the right tackle to create an obstacle between himself and any backside pursuit.

Note Taylor already has his head around before the quarterback is even halfway through his release.
Taylor’s sharp turn also means the RT is in position to pick up the backside pursuit if needed.

Note Taylor already has his head around before the quarterback is even halfway through his release. One of the more frequent mistakes seen on screen plays is a running back who doesn’t turn his head to the quarterback and get his hands in position to catch the ball as he’s executing his break. This precision and detail is going to be something that endears him to coaches if it translates to his pro career. Odds are likely that it will.

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Taylor extends his hands to the football and looks the pass into his body before turning up field. At the same time it’s a fluid catch and turn so he can be in position to assess his blockers and what’s ahead.

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At this point, Taylor approaches this run after the catch with similar concepts a runner uses at the line of scrimmage by pressing a hole and cutting back.

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Taylor doesn’t have to work this far to the numbers, but as he turned up field two photos prior, he saw in an instant that pressing the outside and cutting back to the inside accomplishes multiple things. First it gives his right guard room to seal the outside pursuit directly ahead. The left guard at the 15 benefits from this press and cutback because it widens the defender ahead of him and gives the guard an opportunity to seal the outside while the center works to the inside. If Taylor succeeds with this press and cutback, he will create a lane where he just needs to outrun the backside pursuit through a large crease. Once again, this is a sign of a runner who understands how to use his blockers and is processing information quickly to set up a more sophisticated plan of attack.

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Taylor’s press comes dangerously close to a point where he could get his legs chopped at the line of scrimmage for a minimal gain, but the runner trusts his feet to get him through trash. The next frame illustrates the kind of balance and footwork that Taylor has to make this play work. The red circles below are Taylor’s feet as he avoids the defender’s tackle attempt.

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Despite splitting his feet apart at a wide angel while airborne, Taylor lands without stumbling and maintains his stride.
Despite splitting his feet apart at a wide angel while airborne, Taylor lands without stumbling and maintains his stride.

The balance to avoid the defender he left at the line of scrimmage also means Taylor can set up the blocks ahead with another press and cut back, widening the lane once again and trusting his footwork to get him through.

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Check out the position of Taylor’s body as he executes this press outside and prepares for the cutback. His hips are bent so his backside is sticking out enough to provide a low center of gravity that will aid Taylor’s change of direction. The runner’s shoulders are leaning forward and his eyes are up. This is a balanced running form capable of breaking or eluding tackles. I don’t see this form in the open field as often as you’d think.

Compare the photo above with the one below and you’ll understand just how much this knee and hip flexibility and shoulder angle aids his change of direction. The photo above is taken just before Taylor plants his right foot into the turf to change direction to cut inside his left tackle’s block. The photo below is take just two steps later.

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Look how tight Taylor is to the left guard. His stride and body position to make this controlled cut is the reason. It’s a sharp change of direction but with enough room and speed to lead almost a yard of space between Taylor and the backside pursuit. A lot of backs either lack the discipline or body control to make this subtle of a move – especially backs 215 pounds and up. I also like how Taylor’s pad level remains low, giving him the chance to cut through a glancing blow if necessary. Running with abandon is fun to watch, but that phrase is more about intensity and aggression. Control is still an important facet of successful ball carrying.

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The only recourse the backside pursuit has at this point is to dive for Taylor’s ankles. Before analyzing this screen pass and run at this level of detail, it’s easy to imagine that Taylor nearly gets caught because he lacks speed. After viewing his form and set up of blocks, I think it’s more accurate to conclude that Taylor eliminates this defender’s best angle. Faster backs lacking Taylor’s control would have succumbed to this back side angle a couple of yards earlier.

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Taylor runs through the wrap to his ankles, again his stride and low center of gravity generated partially by his stride helps, and he now has another press and cut back scenario ahead. This time he continues inside another step before breaking outside to split the blocks of his tight end and receiver to reach the end zone.

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Six.
Six.

The subtlety of this play highlights the subtlety and attention to detail of Taylor’s game. If I were seeking a running back, I’d want one who understands how to create and eliminate angles as a blocker, receiver, and runner. Taylor can do all three. I think he’s one of the safer bets for a team seeking a contributor.

For more analysis of skill players like this post, download the 2013 Rookie Scouting Portfolio available April 1. Prepayment is available now. Better yet, if you’re a fantasy owner the 56-page Post-Draft Add-on comes with the 2013 RSP at no additional charge. Best, yet, 10 percent of every sale is donated to Darkness to Light to combat sexual abuse. You can purchase past editions of the Rookie Scouting Portfolio for just $9.95 apiece.