Posts tagged NFL Scouts

Embracing The Craft of Player Evaluation

Tony Romo is a perfect Rhorsach for football fans. Photo by Football Schedule.
Tony Romo is a perfect Rorschach for football fans. Photo by Football Schedule.

Player evaluation is an imperfect endeavor. Understanding one’s limitations is a huge step towards getting better at it.

The most compelling thing about the NFL Draft is that no matter how hard it tries, it cannot escape its humanity. It’s this human element that makes player evaluation – and evaluating what good evaluation is – so difficult. 

Evaluating human behavior is a craft. It’s not science. It’s not intuition. It’s not history. And it’s not life experience.

It’s all of these things layered with perspective and applied with doses of humility, pride, and appreciation of the perfection of imperfections. It’s limitations and imperfections that are the root of character.

Maurice Jones-Drew and Ray Rice weren’t deemed big enough to carry the load. They are two of the toughest backs in football and proven bell cows.

Larry Fitzgerald, Anquan Boldin, and Brandon Lloyd are too slow to play wide receiver if looking solely at the speed data. However, what they do to catch a football despite these limitations is like a gorgeous birthmark on a model’s face.

Frank Gore is a former physical freak-turned-mortal whose sight, decision-making, and patience make fans wonder “what could have been” if he didn’t suffer two knee injuries that took away his immortality. Tony Romo and Brett Favre have embodied the sum of human failings, but often supplied its most inspiring heights.

I joke that Romo and Favre are often the dividing line among fans who embrace humanity and fans who think we’re better off eliminating humanity and evolving into androids.

Self-loathing aside, it’s the humanity in these players’ games that shine the brightest to fans – the production despite imperfection and the feats that for a briefest moment stretch beyond limitation. Likewise, player analysis is a willingness to both embrace and stretch beyond the humanity inherent in the process.

Every human being has characteristics of their personality that, depending on the situation, will have positive or negative expression. If one looks hard enough, this is true of scouts, writers, and draftniks when they evaluate prospects.

We all have several of these traits, but there is often a few predominant traits that are easier to notice. One of mine is persistence-stubbornness.

A positive side of its expression in my work is that I’m often thorough and steadfast with my analysis. A negative side in my work appears when I’m stubborn about process to the point that I can miss the forest while examining the trees.

I am also drawn to the underdog or the troubled soul. It’s part of my personality imprint.

I’m less likely to judge players with checkered pasts. Before I developed more life experience and caution, I was more likely to give trouble a second or third chance to the detriment of my analysis.

I’m not alone. There are scouts, writers, and draftniks drawn to players that I call bright and shiny objects –  players who possess eye-popping physical skills, but lack the refined play of a consistent,  reliable starter.

These folks see potential and have the vision to see how it will blossom in a positive way. But they are sometimes to their detriment a slave to it the way Bill in Kill Bill had a thing for blondes.

Other people latch onto one thing about a player. It might be the overriding characteristic that makes a player successful despite flaws in his game that others nitpicked to death.

At the same time, these people are also famous for spotting a potential flaw that is not the overriding factor for success or failure and it derails their analysis. They turn into the nitpicker.

Then there are the data guys who often generate insights, who at their best, provide a fresh, clear-eyed perspective of players and the game that re-frame the questions we should be asking.  At their worst, they think any process that involves data is objective while dismissing information that they cannot yet figure out how to analyze with their tools.

I’m not talking about best analytics practitioners that I know who are working behind the scenes in the NFL. These individuals are often the first to tell you that the intuitive and the “subjective” have a place in analysis. These individuals studying the film as much as they study the data.

We all want a silver bullet – an attribute, a stat, or a measurement that will override the imperfection of craft. But player analysis is a craft.

You may not like it. I may not like it. It doesn’t matter.

Reads Listens Views 3/8/13

If you think of me when you see these three players - among others - you don't need me to say any more. If you don't, perhaps its time to starting downloading the RSP publication every April 1.
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If you think of me when you see these three players – among others – you don’t need me to say any more. If you don’t, perhaps its time to starting downloading the RSP publication every April 1 Based on eight years of experience, you’ll thank me later. But first . . . What is Reads Listens Views? If you’re new to the blog, every Friday I supply links to things I thought were worth a read about football and the world beyond it. I also provide videos of music I enjoy, football players from the past, and a variety of other topics.

Most of all, I take this day to say thank you and yes, remind you to get the 2013 RSP.

Listens I

[youtube=http://youtu.be/7JFjYzuXesw]

Thank You

Thanks to all of you who read the blog, follow me on Twitter, and purchase the Rookie Scouting Portfolio publication. Available for download every April 1 (no joke) for going on eight years, the RSP is an online .PDF publication devoted to the play-by-play study of NFL prospects at the offensive skill positions. The publication has a menu that bookmarks the document so you have two types of analysis. The first portion is a magazine-style, pre-draft analysis of 120-150 pages that includes position rankings, player comparisons, skill set analysis of each position, and sleepers.

The second portion is where I show all my work: between 700-800 pages of grading reports, play-by-play analysis of every player and game I watched, and a glossary that defines every criteria in my grading reports. My readers who want the bottom line love the first half of the book and appreciate the transparency of this section. My hardcore readers love the fact that they can dive as deep as they want into these raw play-by-play notes.

Included with the RSP (since 2012) is a post-draft document between 50-70 pages that comes out a week after the NFL Draft with updated post-draft rankings, tiers, team fit analysis, and fantasy cheat sheet with value analysis (Russell Wilson was calculated as the best value last year). Fantasy owners can’t get enough of it.

The RSP is $19.95 and I donate 10 percent of each sale to Darkness to Light, a non-profit dedicated to training individuals and communities on the prevention of sexual abuse. Past years of publications (2006-2012) are available for $9.95 and I also donate 10 percent of each sale to D2L. You can prepay for the 2013 RSP now.

RSPWP2 – What Is It? 

We’re nearly four rounds into the Second Annual Rookie Scouting Portfolio Writers Project. To follow along you can access the draft room any time and choose a team to read commentary on their selections.

One of the biggest questions I see about this project is What is the purpose? 

  • Build a winner this year?
  • Build a long-term winner?
  • Beat everyone else drafting?

The primary answer is we want discussion. Takes on players and how they fit into scheme. Interaction among some of the best people writing about football online in a variety of formats: news, strategy, advanced stats, and fantasy sports. Yes, fantasy sports writers have a rightful place at the table. I’ve had a lot of request for a grid format to view the draft picks. As we get into the middle rounds of the draft, we’ll make an Excel table available for download and update it periodically for your viewing pleasure.

Listens II

[youtube=http://youtu.be/HlnDHUjoQ_U]

Football Reads

Non-Football Reads

Views

[youtube=http://youtu.be/QPKKQnijnsM]

M.A.V. – Micro Air Vehicles  – As with all technology, the uses can be awe-inspiring and awful. The glass is half-empty for me on this one, folks.

Listens III

[youtube=http://youtu.be/WRbHXVZFe1w]

Futures: WR Marquess Wilson

Futures: WR Marquess Wilson

by Matt Waldman

This week’s Futures is about more than Marquess Wilson. It’s about the dynamics of power within college football programs and the risks that come with questioning their authority. For most of us outside the situation, it’s about being willing to reserve judgment about a player’s decisions when we may never know the truth behind them. Most of all, this week’s column addresses the mindset that I think a scout or personnel director should utilize when evaluating a football player who left his college team on bad terms.

Tall, wiry, and athletic, Wilson had a chance to go in the top half of the 2013 NFL Draft. Some analysts dinged the former Washington State receiver because they speculated that he’s too thin. If there were a physical template that scouts and draftniks used to determine the body type of a first-round talent at the position, Wilson’s 6-foot-3, 188-pound frame isn’t an exact match.

I’m not concerned if Wilson is lighter than prototypes like Andre JohnsonDemaryius Thomas, or Vincent JacksonRobert Meachemhas all the physical characteristics a football team wants from a wide receiver, but I’ve never liked his game. Meachem makes the act of catching a ball look like it requires a doctorate in quantum mechanics. And forget about routes –- I’ve seen out-of-town drivers who lost their GPS connection look less confused with their surroundings.

The way I see it, once a player meets the physical baselines to perform in the league, the rest of it is little more than a potential bonus. I say “potential” because these skills have to be harnessed into technique. Otherwise, you have a great athlete who cannot play fast, strong, or smart because he’s thinking rather than reacting.

This is why I am more concerned with positional skills. Knowledge, precision, and technical skill determine whether speed, strength, and agility will be used productively. A 5-foot-11, 188-pound receiver with great technical skill will play stronger, faster, and smarter than a 6-foot-2, 215-pound prospect without it. In other words, put Meachem’s game side-by-side with Marvin Harrison’s and it’s no contest.

Wilson demonstrates enough physical skill to develop into an NFL starter. He’s effective at shielding defenders with his body. He catches the football with his hands. Wilson has the height to win on the perimeter and in the red zone, yet the slippery power and arsenal of moves to avoid direct hits as a ball carrier through the shallow zones of a defense. The Cougars loved to feature his combination of skill sets on fades, smoke screens, slants, and vertical routes with double moves.

Wilson can set up a route in single-coverage and he flashes some promise working against the jam, but he has a ways to go. He has to develop better technique with his hands and shoulders to defeat press coverage while still moving down field. Otherwise, his tendency to lean away from contact slows his release from the line of scrimmage and it can ruin the timing of his routes.

Wilson is not a prospect with rare ability. However, he has enough NFL characteristics in his game that, with enough development, he could become an asset in a starting lineup. Several draft analysts believed he was one of the top-five receiving prospects at the beginning of the season. Until last month, I believed Wilson had a chance to be a second- or third-round pick.

I’m giving you the executive summary on Wilson’s game because the more fascinating question about the former Washington State receiver is the fallout from his imbroglio with head coach Mike Leach. There are dynamics of this story that parallel past incidents where a player and football program didn’t see eye-to-eye and NFL teams made a mistake to trust the program.

Sometimes the consequences for the player are deserved. Read the rest at Football Outsiders

RSP Flashback: RB Jamaal Charles

Jamaal Charles could captivate one play and frustrate the next.

He was going to make the school forget Adrian Peterson. That’s what Jamaal Charles told the media when he arrived at the University of Texas after Peterson had spurned the Longhorns for Oklahoma. Bold stuff, but Charles did enough to back it up that at times, you at least had a momentary lapse of memory if you were a fan.

I grew to appreciate Charles’ confidence when I watched him perform at Texas. In fact, there were decisions he made at the line of scrimmage that cold only be described as bold arrogance. He didn’t just challenge defenses, he was challenging himself. Kind of a personal competition to see if he could get to that huge cutback lane all the way across the formation even when it wasn’t the wisest decision.

As a teammate this would probably frustrate me. As a fan, I got the feeling Charles sometimes got bored with taking what was in front of him. He wanted to stretch himself and take what he could see. Charles is now one of the most exciting runners in the NFL, but for the first couple of years it was far from a guarantee that it was going to happen. Here’s one of the evaluations I did on Charles when I evaluated him for the Rookie Scouting Portfolio. For additional samples of player evaluations go to this page on this blog.

Game Stats vs. Arizona State 12/27/2007 Continue reading

NFL Draft Scout’s Chad Reuter – Part IV

Chad Reuter and Matt Waldman explain that learning about the game of football comes down to good, old-fashioned hard work. Photo by Duke Yearlook

If you thought ESPN analyst Matt Williamson’s path to becoming a paid evaluator of talent was unusual, consider NFL Draft Scout.com senior analyst Chad Reuter. The Wisconsin native lacks a football background, but he managed to transform a hobby into a job because of his tremendous analytical skills, sincere passion for the game, and a veteran scout’s work ethic. In this multi-part conversation, Reuter and I spent a couple of hours discussing a variety of topics related to player evaluation.

In Part I of this conversation, Chad and I discuss why he enjoys studying offensive line play, evaluating technique versus results, and balancing these two behaviors with the craft of projecting a player’s future in the NFL. In Part II  we covered Reuter’s path to  studying football as a full-time job, a defensive position that is difficult to evaluate, and why “instincts” and “intangibles” may not be innate after all. In Part III, Chad and I discuss sabermetrics and football, the mathematical logic of drafting a quarterback in the first round, and the importance of tiers when building a draftboard.

The final part of our conversation covers Reuter’s typical work process as a talent analyst and the resources he recommends to the general audience to become students of the game.

Waldman: Share with everyone what your typical day at work is like to completely a long-term project of scouting all draft-eligible players for a given season?

Reuter: The process occurs in stages. You study film for 12 months. A lot of the film work on rising seniors and juniors comes immediately after the draft. You want to get ready for the approaching season and to get the know the players. During that time and throughout the summer, you’re watching tape, you’re researching, and learning about the senior prospects and underclassmen with the end goal of producing our preseason draft guide in August. It’s not just a matter of watching tape, but also looking through media guide information. You’re also talking to sources to find out about any off-field stuff. You want to know as much as you can going into the year. During the summer, I’m working between 8am-6pm at a minimum during the week.  During the weekends I try to put in anywhere between 4-8 hours each day depending on what else is going on – including trying to maintain some sort of life outside of this.

Waldman: How do you try to maintain a life outside of this?

Reuter: You try to schedule things in a way where you find time to work around those events. If we’re going out in the afternoon then I try to do work in the morning.

Waldman: Based on my own level of self-awareness, I would think it takes somewhat of an obsessive personality to do this job.

Reuter: Yeah, I think that’s right. Continue reading

NFL Draft Scout’s Chad Reuter-Part III

Despite the low success rate of first-round quarterbacks, Chad Reuter explains why drafting a QB in subsequent rounds who turns out even as productive as Matt Hasselbeck is a rarity. Photo by Matt McGee

If you thought ESPN analyst Matt Williamson’s path to becoming a paid evaluator of talent was unusual, consider NFL Draft Scout.com senior analyst Chad Reuter. The Wisconsin native lacks a football background, but he managed to transform a hobby into a job because of his tremendous analytical skills, sincere passion for the game, and a veteran scout’s work ethic. In this multi-part conversation, Reuter and I spent a couple of hours discussing a variety of topics related to player evaluation.

In Part I of this conversation, Chad and I discuss why he enjoys studying offensive line play, evaluating technique versus results, and balancing these two behaviors with the craft of projecting a player’s future in the NFL. In Part II  we covered Reuter’s path to  studying football as a full-time job, a defensive position that is difficult to evaluate, and why “instincts” and “intangibles” may not be innate after all. In this segment, Chad and I discuss sabermetrics and football, the mathematical logic of drafting a quarterback in the first round, and the importance of tiers when building a draftboard.

Waldman: There’s a growing camp of  sabermetricians in football as well as the football media. While many understand why Bill Belicheck might use data to learn the odds strategic decisions, there are others who believe football can never completely embrace the Moneyball route.   It’s obvious that you are both fluent in statistics and the craft of film evaluation. What’s your take on these two camps?

Reuter:  I think data analysis is little more than a study of history. And I think you have to be cognizant of history when you are evaluating players — not just on the statistical side, but grouping characteristics with guys such as similarities in styles, size, etc.

But you can’t be a slave to it. Continue reading

Top UDFA TEs

Iowa State's Collin Franklin has the pass-catching skills to contribute as a role player. Photo by Go Iowa State.com

Due to the lockout, 2011 could be more difficult than usual for undrafted free agents trying to make it in the NFL. Yet, there will be players with the talent, the skill, and the work ethic to enter a camp and make the most of their limited opportunities. This week, I’m profiling offensive skill players who I believe have the ability to develop into quality professionals if they have been training hard enough in this crazy offseason to hit the ground running. Profiles of these players are excerpts from my publication, the 2011 Rookie Scouting Portfolio, available at Footballguys.com

Will Yeatman, Maryland (6-6, 273): In some respects Will Yeatman reminds me of the Bears’ Kellen Davis and potentially Rob Gronkowski. All three are big, strong tight ends with fluid athleticism and soft hands. Davis has progressed enough in the Bears offense that there are rumors this offseason that starter Ben Olsen could be dealt away.

Yeatman is a former lacrosse player with quick feet. He makes fast turns as a route runner and he has enough strength to carry a defender on his back for extra yards. He’ll also lower his pads into contact and its this type of agility and flexibility for his size that makes him promising. He catches the ball away from his body and he’s a decisive player who seems comfortable on the field. He finds open seams very well as a receiver and he has a skill for creating space against single coverage.

Yeatman has limited game experience because Continue reading

Conversation With NFL Draft Scout’s Chad Reuter-Part II

Clemson's DeAndre McDaniel plays a position that Chad Reuter says has an underrated difficulty to evaluate. Photo by whateyesee13 http://www.flickr.com/photos/whateyesee13/

If you thought ESPN analyst Matt Williamson’s path to becoming a paid evaluator of talent was unusual, consider NFL Draft Scout.com senior analyst Chad Reuter. The Wisconsin native learned about the craft of personnel evaluation from a decade of interactions with NFL scouts and general managers.  Although he lacks a football background, he managed to transform a hobby into a job because of his tremendous analytical skills, sincere passion for the game, and a veteran scout’s work ethic.

In this multi-part conversation, Reuter and I spent a couple of hours discussing a variety of topics related to player evaluation. In Part I of this conversation, Chad and I discuss why he enjoys studying offensive line play, evaluating technique versus results, and balancing these two behaviors with the craft of projecting a player’s future in the NFL. In this portion of our discussion we cover his path to studying football as a full-time job, a defensive position that is difficult to evaluate, and why “instincts” and “intangibles” may not be innate after all.

Waldman:Tell me about your background and how you got into this profession.

Reuter: I came into it kind of backwards. I’m not Mr. Athlete by any stretch. I was not a player. But I knew enough about the game. I think most athletes who get into scouting or work in a front office have the initial advantage of having played, but then they have to learn how to analyze what they are seeing when they are watching film. Obviously some of them may know their position, but they don’t know all of the positions. I came in backwards. I had the analytic skills and then I applied them to football.

I had a fan site called Packerdraft.com and I started in in 2000. I started applying my analytic skills to football in terms of what was being seen on the field, but also looking at the data side – analyzing trends and trying to figure out what some of the numbers really mean.  So I started doing that and it earned me opportunities to work with teams doing some consulting.  After a few years of that, I left my state government gig to do this full-time.

Waldman: What was that gig?

Reuter: I was a research analyst for the department of transportation. My education is in economics and public policy analysis.

Waldman: With that kind of education and position you must have a fairly extensive understanding of statistics.

Reuter: My job was more or less to ferret out information that was helpful for our decision makers in the building – not just putting a bunch of numbers in front of people. I spent a lot of time pointing to things that some people said had merit, but actually didn’t. Most of the time I was telling people that statistics could be misinterpreted and used to mislead people than actually used to help!

(Laughter)

I find it also being the same thing I do with football. Continue reading

Top UDFA RBs

Brandon Saine is a terrific receiver from the backfield, but does he have the complete game to contribute in the NFL? Photo by Indiana Public Media http://www.flickr.com/photos/wfiupublicradio/

Due to the lockout, 2011 could be more difficult than usual for undrafted free agents trying to make it in the NFL. Yet, there will be players with the talent, the skill, and the work ethic to enter a camp and make the most of their limited opportunities. This week, I’m profiling offensive skill players who I believe have the ability to develop into quality professionals if they have been training hard enough in this crazy offseason to hit the ground running. Profiles of these players are excerpts from my publication, the 2011 Rookie Scouting Portfolio, available at Footballguys.com

Chad Spann runs with the smarts, quickness, and toughness seen from the likes of Priest Holmes and Ahmad Bradshaw.

Chad Spann, N. Illinois (5-9, 198): Every year, I have at least 2-3 backs rated higher than most. Some of them are players who are drafted late or not drafted at all. Ahmad Bradshaw was one of them. Spann is another. He’s a fluid player with a high motor, a muscular bubble, and low center of gravity who can set up a defense to get an open lane and finish strong.

Spann ran through as many hits as any back I studied this year and he has a noticeably explosive burst from his cuts. He possesses a slippery but determined running style that has a lot of intelligent decision-making behind it. When I watched Spann, he reminded me of Priest Holmes Continue reading

Top UDFA WRs

Terrence Toliver has the size and budding skills to work his way onto a roster if he develops more consistency. Photo by Arete13 http://www.flickr.com/photos/arete13/4041805928/

Due to the lockout, 2011 could be more difficult than usual for undrafted free agents trying to make it in the NFL. Yet, there will be players with the talent, the skill, and the work ethic to enter a camp and make the most of their limited opportunities. This week, I’m profiling offensive skill players who I believe have the ability to develop into quality professionals if they have been training hard enough in this crazy offseason to hit the ground running. Profiles of these players are excerpts from my publication, the 2011 Rookie Scouting Portfolio, available at Footballguys.com

Dane Sanzenbacher (5-11, 180): The two words that best encapsulate Sanzenbacher as a football player are “smart” and tough.” I saw the smarts up close at the Senior Bowl when Sanzenbacher was brought to Mobile as an injury replacement on day two of practice. He walked onto the field and received a crash course on the routes and the passing system that the Bengals used while he was still getting equipment. Fifteen minutes later, Sanzenbacher was consistently the best route runner on the field. He was also one
of the more adept receivers at gaining a release against press coverage in drills. The Bengals coach was effusive with praise with every rep because of Sanzenbacher’s precision and speed.

This skill with routes is nothing new to anyone who watched him at Ohio State. He understands zones and he knows how to fluidly run a route to set up the defense. Sanzenbacher also executes breaks with strong footwork and hip movement. He knows how to avoid jams at the line of scrimmage and his angles on breaks are consistently strong enough for him to get good depth and help his QB make an optimal throw.

Sanzenbacher’s pass catching is just as strong. Continue reading