If you thought ESPN analyst Matt Williamson’s path to becoming a paid evaluator of talent was unusual, consider NFL Draft Scout.com senior analyst Chad Reuter. The Wisconsin native learned about the craft of personnel evaluation from a decade of interactions with NFL scouts and general managers.  Although he lacks a football background, he managed to transform a hobby into a job because of his tremendous analytical skills, sincere passion for the game, and a veteran scout’s work ethic.

In this multi-part conversation, Reuter and I spent a couple of hours discussing a variety of topics related to player evaluation. In Part I of this conversation, Chad and I discuss why he enjoys studying offensive line play, evaluating technique versus results, and balancing these two behaviors with the craft of projecting a player’s future in the NFL. In this portion of our discussion we cover his path to studying football as a full-time job, a defensive position that is difficult to evaluate, and why “instincts” and “intangibles” may not be innate after all.

Waldman:Tell me about your background and how you got into this profession.

Reuter: I came into it kind of backwards. I’m not Mr. Athlete by any stretch. I was not a player. But I knew enough about the game. I think most athletes who get into scouting or work in a front office have the initial advantage of having played, but then they have to learn how to analyze what they are seeing when they are watching film. Obviously some of them may know their position, but they don’t know all of the positions. I came in backwards. I had the analytic skills and then I applied them to football.

I had a fan site called Packerdraft.com and I started in in 2000. I started applying my analytic skills to football in terms of what was being seen on the field, but also looking at the data side – analyzing trends and trying to figure out what some of the numbers really mean.  So I started doing that and it earned me opportunities to work with teams doing some consulting.  After a few years of that, I left my state government gig to do this full-time.

Waldman: What was that gig?

Reuter: I was a research analyst for the department of transportation. My education is in economics and public policy analysis.

Waldman: With that kind of education and position you must have a fairly extensive understanding of statistics.

Reuter: My job was more or less to ferret out information that was helpful for our decision makers in the building – not just putting a bunch of numbers in front of people. I spent a lot of time pointing to things that some people said had merit, but actually didn’t. Most of the time I was telling people that statistics could be misinterpreted and used to mislead people than actually used to help!

(Laughter)

I find it also being the same thing I do with football. Continue reading →